Company Brief
KOAY World is an interactive marketplace for women’s fashion, fulfilling the need of online buyers to have human to human interaction rather than automated tools (BOTS / passive shopping carts) boosting online sales.
Product Brief
KOAY World launched their first product line in Silver Jewelry. The company plans to expand their online marketplace to include a wide range of other product lines that are also dedicated to women’s fashion.
Target Market
KOAY World currently targets women in Egypt with plans to expand to Europe, Middle East and Africa (EMEA).