Startup Name
Caracal collection
Company Brief
Caracal collection is a plus-size brand aimed at empowering women and promoting diversity through fashion. Caracal collection garments are locally produced by trained Egyptian women who support their families.
Product Brief
Caracal Collection is an online store that offers casual- and occasions- wear designed to fit the curves of different body shapes. Caracal collection is a fashion brand made by ladies for ladies, inspired by Middle Eastern and African heritages.
Target Market
Caracal collection targets A & B class plus-sized women.