Startup Name
Ellie Home Decor
Company Brief
Ellie Home Decor is an e-commerce platform for Handcrafted goods in Egypt. The company designs and produces high-end, environment-friendly, hand-made ceramic products.
Product Brief
Ellie Home Decor is an online store that offers authentic hand-made home accessories and tableware for every household.
Target Market
Through its B2C arm, Ellie Home Décor targets A and B+ class females with an interest in handmade goods. Through its B2B arm, the company targets restaurants, hotels, cafes, interior designers and corporates such as banks, real estate developers to either furnish their spaces with their items or use them as giveaways.