Genify.ai
Company Brief
Genify.ai is an award-winning fintech startup that uses machine learning and financial transaction data to recommend highly relevant products to end-users. Genify.ai is currently working on expanding their offering to include a credit-scoring model using alternative data through the launch of our newest product “EZLoan” in the Egyptian market.
Product Brief
Genify is currently offering two machine learning-based solutions:
1- A transaction classifier that automatically categorizes all transactions according to each client’s internal transactional history (e.g. Food & Beverage, Entertainment, Travel, etc.)
2- A recommender engine that takes in anonymized user data such as age, income & past product purchases to generate relevant banking/financial recommendations: credit cards, loans & even retail offers.
EZloan is a micro lending platform that profiles users to evaluate their risk factors and financial abilities with alternative data sources ranging from behavior on e-commerce and ride-hailing platforms to metadata extracted from their phones.
Target Market
Genify.ai’s target market on the user side is: 21 to 40 year-old tech-savvy individuals who are either unbanked, under-banked, or need microloans for personal or business reasons. On the business side, Genify.ai is targeting financial institutions that offer microloans and want to expand their borrower base or have a more holistic view of their borrowers’ financial behavior and risk factors.