Meet Our Team

Mohamed Ashraf


Mohamed Ezzeldin


Marwan Ezzeldin


Industry: Sustainable Construction

Year Established: 2023


Our Story

On a sweltering day in Cairo, a power outage struck, endangering Ashraf’s grandfather, Tawfik, who relied on a ventilator. Fearing for Tawfik’s life, Ashraf, inspired by renewable energy and his father’s teachings, devised “Poder” power tiles. After relentless experimentation, he created a prototype that generated electricity from footsteps.

With excitement, Ashraf installed the tiles at his grandfather’s home. As he walked on them, a faint glow indicated electricity generation, reviving Tawfik’s ventilator. Poder power tiles were swiftly adopted in hospitals, schools, and homes across Egypt, offering a sustainable and reliable electricity source.

Mission & Vision

Our Mission: To empower individuals and communities worldwide with clean, renewable energy solutions that are accessible, affordable, and sustainable.

Our Vision: To create a world where every step counts, generating a brighter future for all.

About the Product

We are developing Prazinon’s electric tile generator. Each step on Prazion tiles induces a slight vertical movement (5mm-10mm), compressing an electromagnetic generator and generating a rotary motion to produce 8-10 joules of off-grid, clean energy. This energy is utilized to power sustainable tools such as LED lighting, living wall irrigation, and smart street furniture. Additionally, we capture valuable data insights for brands to engage with stakeholders.

Target Market

  • Residential Households: Electric tiles can be installed in homes to provide backup power during power outages or contribute to daily electricity consumption.
  • Healthcare facilities: Hospitals, clinics, and other healthcare centers can utilize electric tiles to power medical equipment or reduce reliance on conventional power sources.
  • Educational Institutions: Schools, universities, and other educational institutions can install electric tiles to reduce energy costs and promote environmental awareness among students.
  • Businesses:
    • Retail Outlets: Supermarkets, malls, and other retail spaces can incorporate electric tiles to power lighting, signage, and other electronic devices.
    • Office Buildings: Offices, coworking spaces, and other commercial establishments can use electric tiles to enhance energy efficiency and reduce their carbon footprint.
    • Manufacturing Facilities: Factories, workshops, and other industrial settings can install electric tiles to power machinery and reduce their reliance on grid-based electricity.
  • Government Entities:
    • Municipal Buildings: Government offices, schools, hospitals, and other public facilities can employ electric tiles to promote sustainable energy practices.
    • Public Infrastructure: Parks, plazas, and other public spaces can incorporate electric tiles to provide lighting, signage, and other amenities without relying on grid power.
    • Remote Communities: Rural areas with limited grid access can benefit from electric tiles as a reliable and sustainable source of electricity.