Meet Our Team
Amr El Masry
Industry: F&B – Food-tech
Year Established: 2018
Our story began when my child was diagnosed with severe lactose and milk intolerance. Our family made the decision to eliminate milk, meat, and chicken from our diet, becoming a pescatarian household that solely consumed fish. During this time, I experienced firsthand the difficulties of sourcing high-quality seafood with a convenient shopping experience. Recognizing that others faced similar challenges, I conducted surveys and discovered a widespread issue. This realization prompted the birth of Seafood Factory, 1st Mobile app for Seafood in Egypt.
Mission & Vision
Our Mission:To provide convenient access to high-quality seafood products, revolutionizing the way people around the world source and enjoy seafood. We aim to create a seamless e-commerce experience through our mobile app, ensuring that customers can easily discover and purchase a diverse range of fresh and sustainable seafood options. By prioritizing quality, reliability, and customer satisfaction.
Our Vision: To be IKEA of Seafood (globally spread – standardized product offering – convenient online shopping experience).
About the Product
Standardizing Supply Chain of Seafood that offer a premium quality, freshly packed, vacuumed and sealed product that is offered through a mobile app that ease seafood shopping all around the world.
Women – Working moms (30-50 y old), with high yearly income (30-50K/month), interested in online shopping, healthy lifestyle oriented with analytical thinking.